Selected projects

From a brand’s identity to the spaces it inhabits. A selection of work in strategy, design and creative direction.

PINES & PALM TREES · PERSONAL BRAND · 2026

PINES & PALM TREES

Giving the person behind the photographs a visible presence without taking attention away from the work. Translating brand values into a photographic brief for Severin Schweiger.

Personal branding · Visual concept · Photography brief

Editoriale Arbeitssituation für PINES & PALM TREES, fotografiert von Severin Schweiger.

PINES & PALM TREES · PERSONAL BRAND · 2026

PINES & PALM TREES

Personal branding · Visual concept · Photography brief

Editoriale Arbeitssituation für PINES & PALM TREES, fotografiert von Severin Schweiger.

PINES & PALM TREES · PERSONAL BRAND · 2026

PINES & PALM TREES

Giving the person behind the photographs a visible presence without taking attention away from the work. Translating brand values into a photographic brief for Severin Schweiger.

Personal branding · Visual concept · Photography brief

Editoriale Arbeitssituation für PINES & PALM TREES, fotografiert von Severin Schweiger.

ALDI SÜD · HAAR, MUNICH · 2023–2026

Q5 im Jugendstilpark

Giving a new neighbourhood among listed Art Nouveau villas a coherent identity and a design that could secure planning approval.

Positioning · Brand development · Aerial photography

Broschürengestaltung für Q5 im Jugendstilpark, Haar.

ALDI SÜD · HAAR, MUNICH · 2023–2026

Q5 im Jugendstilpark

Positioning · Brand development · Aerial photography

Broschürengestaltung für Q5 im Jugendstilpark, Haar.

ALDI SÜD · HAAR, MUNICH · 2023–2026

Q5 im Jugendstilpark

Giving a new neighbourhood among listed Art Nouveau villas a coherent identity and a design that could secure planning approval.

Positioning · Brand development · Aerial photography

Broschürengestaltung für Q5 im Jugendstilpark, Haar.

THE SURF MEAL CO. · PERTH · 2018–2022

SURF BAR · The Surf Meal Co.

Turning a young food start-up’s prototype into a credible surf brand with room to grow.

Brand strategy · Identity · Packaging

Surfer über einer Welle bei Perth, Markenprojekt für The Surf Meal Co.

THE SURF MEAL CO. · PERTH · 2018–2022

SURF BAR · The Surf Meal Co.

Brand strategy · Identity · Packaging

Surfer über einer Welle bei Perth, Markenprojekt für The Surf Meal Co.

THE SURF MEAL CO. · PERTH · 2018–2022

SURF BAR · The Surf Meal Co.

Turning a young food start-up’s prototype into a credible surf brand with room to grow.

Brand strategy · Identity · Packaging

Surfer über einer Welle bei Perth, Markenprojekt für The Surf Meal Co.

ALDI SÜD · MUNICH · 2021

Die Macherei

Developing a store concept that belongs to its neighbourhood while retaining the retailer’s identity.

Concept · Creative direction · Store design

Innenraum der ALDI-SÜD-Filiale in der Macherei München.

ALDI SÜD · MUNICH · 2021

Die Macherei

Concept · Creative direction · Store design

Innenraum der ALDI-SÜD-Filiale in der Macherei München.

ALDI SÜD · MUNICH · 2021

Die Macherei

Developing a store concept that belongs to its neighbourhood while retaining the retailer’s identity.

Concept · Creative direction · Store design

Innenraum der ALDI-SÜD-Filiale in der Macherei München.