Selected projects
From a brand’s identity to the spaces it inhabits. A selection of work in strategy, design and creative direction.
PINES & PALM TREES · PERSONAL BRAND · 2026
PINES & PALM TREES
Giving the person behind the photographs a visible presence without taking attention away from the work. Translating brand values into a photographic brief for Severin Schweiger.
Personal branding · Visual concept · Photography brief

PINES & PALM TREES · PERSONAL BRAND · 2026
PINES & PALM TREES
Personal branding · Visual concept · Photography brief

PINES & PALM TREES · PERSONAL BRAND · 2026
PINES & PALM TREES
Giving the person behind the photographs a visible presence without taking attention away from the work. Translating brand values into a photographic brief for Severin Schweiger.
Personal branding · Visual concept · Photography brief

ALDI SÜD · HAAR, MUNICH · 2023–2026
Q5 im Jugendstilpark
Giving a new neighbourhood among listed Art Nouveau villas a coherent identity and a design that could secure planning approval.
Positioning · Brand development · Aerial photography

ALDI SÜD · HAAR, MUNICH · 2023–2026
Q5 im Jugendstilpark
Positioning · Brand development · Aerial photography

ALDI SÜD · HAAR, MUNICH · 2023–2026
Q5 im Jugendstilpark
Giving a new neighbourhood among listed Art Nouveau villas a coherent identity and a design that could secure planning approval.
Positioning · Brand development · Aerial photography

THE SURF MEAL CO. · PERTH · 2018–2022
SURF BAR · The Surf Meal Co.
Turning a young food start-up’s prototype into a credible surf brand with room to grow.
Brand strategy · Identity · Packaging

THE SURF MEAL CO. · PERTH · 2018–2022
SURF BAR · The Surf Meal Co.
Brand strategy · Identity · Packaging

THE SURF MEAL CO. · PERTH · 2018–2022
SURF BAR · The Surf Meal Co.
Turning a young food start-up’s prototype into a credible surf brand with room to grow.
Brand strategy · Identity · Packaging

ALDI SÜD · MUNICH · 2021
Die Macherei
Developing a store concept that belongs to its neighbourhood while retaining the retailer’s identity.
Concept · Creative direction · Store design

ALDI SÜD · MUNICH · 2021
Die Macherei
Concept · Creative direction · Store design

ALDI SÜD · MUNICH · 2021
Die Macherei
Developing a store concept that belongs to its neighbourhood while retaining the retailer’s identity.
Concept · Creative direction · Store design
